Hartley, P., Routon, P. W., & Torres, L. (2018). The skills marketing majors believe they acquire: Evidence from a national survey. Journal of Marketing Education, 41(3), 202-214. https://proxy-etown.klnpa.org/login?url=https://journals.sagepub.com/doi/full/10.1177/0273475318757282
The literature review is on the second page. This is a good example of what you should do for this assignment!
Synthesis is the putting together of parts or elements so as to make up a complex whole; the combination of immaterial or abstract things, or of elements into an ideal or abstract whole...Also, the state of being put so together. (OED)
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Article 1 |
Article 2 |
Article 3 |
Article 4 |
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Vocab |
Students struggle with vocab |
Vocab is the hardest part for students |
Scores are lowest in vocab |
Vocab is intimidating |
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Context |
Reading words in context helps |
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Traditional memorization techniques are less effective than using words in context |
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Effectiveness of Memorization |
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Rote memorization is not effective |
Students can memorize 10 words max at a time |
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Strategies |
Read short stories |
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Create Dialogs |
Recommends no more than 10 words a day |
Vocabulary is a challenge for students (Author 1; Author 2; Author 3; Author 4). Traditional rote memorization techniques are not considered the most effective way to learn vocabulary (Author 2; Author 3), with Author 4 finding that students can only memorize 10 words at a time. Some studies have found that using or reading words in context helps with learning vocabulary (Author 1; Author 3).
Author 1 suggests reading short stories with students to build vocabulary. A similar strategy is presented by Author 3, who suggests creating dialogs to use with students. Both strategies use vocabulary in real-world situations to assist learning.
Citations within a paper should include the author’s name and the date of publication. Specific quotes should also include page numbers, if they are available. The proper format is (Author’s Last Name, Year). If this information is already given within the text, it may be omitted from the parenthetical citation.
(Author, Date; Author, Date; Author, Date)
(Author & Author, Date; Author, Date)
(Author et al., Date; Author, Date)
Multiple Authors: If there are two authors for a single source, list both authors in each citation. If there are three or more authors, cite only the first author followed by “et al.” The last three examples above cite sources with multiple authors.
Multiple Sources: When citing multiple sources within the same sentence, the citation for each source should immediately follow the information cited. If there are multiple sources for the same information, the citations all go within the same parenthesis, where they are separated by semicolons and ordered alphabetically. The last two examples above cite multiple sources.
S1. Del Rowe, S. (2018, March). Disappearing content is marketing magic. CRM Magazine, 22(2), 34-37. http://proxy-etown.klnpa.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=128230074&site=ehost-live
S2. Wodinsky, S. (2019, December 2). Has Instagram peaked? Adweek, 60(31), 4. http://proxy-etown.klnpa.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=139897360&site=ehost-live
S3. Lontos, P. (2018). The do's and don'ts of social media marketing. American Salesman, 63(5), 18-21. http://proxy-etown.klnpa.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=129255111&site=ehost-live
S4. Bailey, A. A., & Domrose, A. (2018). Social media influencers' effects in marketing communications: An initial exploration. Marketing Management Association Annual Conference Proceedings, 155-156. http://proxy-etown.klnpa.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=133405585&site=ehost-live
S5. Dreier, T. (2018, Nov/Dec). Influencer marketing: Doing it wrong. Streaming Media, 15(8), 14. http://proxy-etown.klnpa.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=133220926&site=ehost-live
S6. Del Rowe, S. (2018, Jan/Feb). Tapping into social's sphere of influence. CRM Magazine, 22(1), 26-30. http://proxy-etown.klnpa.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=127363436&site=ehost-live