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BA 498: Research and Synthesis

Research

Research is a systematic investigation or inquiry aimed at contributing to knowledge of a theory, topic, etc., by careful consideration, observation, or study of a subject. (OED)

Sample Research Articles

Article 1

Hartley, P., Routon, P. W., & Torres, L. (2018). The skills marketing majors believe they acquire: Evidence from a national survey. Journal of Marketing Education41(3), 202-214. https://proxy-etown.klnpa.org/login?url=https://journals.sagepub.com/doi/full/10.1177/0273475318757282

 

Article 2

Finch, D., O'Reilly, N., Hillenbrand, C., & Abeza, G. (2015). Standing on the shoulders of giants: An examination of the interdisciplinary foundation of relationship marketing. Journal of Relationship Marketing, 14(3), 171-196. http://proxy-etown.klnpa.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=109420910&site=ehost-live

 

Article 3

Groza, M. P., & Domagalski, S. (2017). Social media engagement mitigates ad decay effects for super bowl advertisements. Marketing Management Journal, 27(2), 103-115. http://proxy-etown.klnpa.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=128190011&site=ehost-live