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BA 424: Investments

Helpful Databases

Find industry information in Business Source Complete:

  • Type the name of the selected industry;
  • Narrow down your search by using the limit Document type;
  • Select Industry overview.

Find industry information in IBISWorld:

  • Click Industry Research on the menu bar and make a selection or start your search in the "Start Your Search Here" box.

Find industry reports in Statista:

  • Click on Reports
  • Select Industry Reports

NAICs or SICs

Industry research is often most successful if you know the NAICS for your industry.  Many business information sources use SIC and NAICS codes as access points.

NAICS, or the North American Industry Classification System, has been used by government and business since 1997 to standardize the classification of industries. 

SIC stands for Standard Industrial Classification code; SIC codes are no longer officially in use, although you will see still SIC's in business sources.