Research Guides: BA 424: Investments: Industry Analysis

Helpful Databases

Business Source Complete This link opens in a new window
A scholarly business database that includes case studies, company profiles, country reports, financial data, market research reports, journal articles, and trade magazines. Coverage: 1886-present.

Find industry information in Business Source Complete:

Type the name of the selected industry;
Narrow down your search by using the limit Document type;
Select Industry overview.

IBISworld
Features thoroughly researched, accurate and current business information which provides valuable insights into America's 700+ industries. Includes information on industry performance, outlooks, products and markets, operating conditions and risk ratings. Many thanks to the The High Center for funding this subscription!

Find industry information in IBISWorld:

Click Industry Research on the menu bar and make a selection or start your search in the "Start Your Search Here" box.

Statista This link opens in a new window
Statista provides statistical data from sources such as opinion research institutions, business organizations, scientific journals, trade publications and government agencies. Topics include business, politics, society, technology, education.

Find industry reports in Statista:

Click on Reports
Select Industry Reports

NAICs or SICs

Industry research is often most successful if you know the NAICS for your industry. Many business information sources use SIC and NAICS codes as access points.

NAICS, or the North American Industry Classification System, has been used by government and business since 1997 to standardize the classification of industries.

SIC stands for Standard Industrial Classification code; SIC codes are no longer officially in use, although you will see still SIC's in business sources.

North American Industry Classification System (NAICS)
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.